Research In Motion Ltd. (RIM)’s BlackBerry smartphone, which lost its No. 4 spot to Apple Inc. in the U.S. in the first half 2011, fell further behind the iPhone maker and market leader Samsung Electronics Co. after new models failed to attract enough users.
RIM’s share of U.S. mobile-phone subscribers in the three months through November 2011 dropped to 6.5 percent from 7.1 percent in the previous quarter, research firm ComScore Inc. said. Samsung increased to 25.6 percent from 25.3 percent, and Apple consolidated its fourth place, gaining 1.4 percentage point to 11.2 percent.
The figures are the latest evidence that BlackBerry models RIM introduced this year with touch screens and upgraded browsers haven’t stopped customers opting instead for Apple’s iPhone and devices built on Google Inc. (GOOG)’s Android platform, for example the Samsung Galaxy S.
http://www.bloomberg.com/news/2011-12-30/rim-s-u-s-market-share-falls-to-6-5-from-7-1-as-apple-samsung-advance.html Why are customers switching from BlackBerry’s to iPhone’s, Samsung’s, etc? Read this for some research done by BBC’s Newbeat:
http://www.bbc.co.uk/newsbeat/16740008
Mr King’s Question:
If you were the CEO of RIM, how would you increase BlackBerry’s market share?