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Research In Motion Ltd. (RIM)’s BlackBerry smartphone, which lost its No. 4 spot to Apple Inc. in the U.S. in the first half 2011, fell further behind the iPhone maker and market leader Samsung Electronics Co. after new models failed to attract enough users.

RIM’s share of U.S. mobile-phone subscribers in the three months through November 2011 dropped to 6.5 percent from 7.1 percent in the previous quarter, research firm ComScore Inc. said. Samsung increased to 25.6 percent from 25.3 percent, and Apple consolidated its fourth place, gaining 1.4 percentage point to 11.2 percent.


The figures are the latest evidence that BlackBerry models RIM introduced this year with touch screens and upgraded browsers haven’t stopped customers opting instead for Apple’s iPhone and devices built on Google Inc. (GOOG)’s Android platform, for example the Samsung Galaxy S.

http://www.bloomberg.com/news/2011-12-30/rim-s-u-s-market-share-falls-to-6-5-from-7-1-as-apple-samsung-advance.html
Why are customers switching from BlackBerry’s to iPhone’s, Samsung’s, etc? Read this for some research done by BBC’s Newbeat:

http://www.bbc.co.uk/newsbeat/16740008


Mr King’s Question:

If you were the CEO of RIM, how would you increase BlackBerry’s market share?


Chantelle
3/3/2012 01:28:42 pm

If I were the CEO of RIM,I would publish some new features,more new apps that are unique with Apple and Samsung.That new features would be the USP of their product,which will increase their market share. Also,I would suggest to enlarge the screen as it is always the weakness comparing with Samsung and Apple.

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Aaron
3/5/2012 04:01:27 am

If i were a CEO of BlackBerry, i could create more functions in the phone.I could create a unique app store,the games,apps are different with Apple and Samsung. In H.K,not many teenagers not use BlackBerry because it is not popular than i phone and samsung.So promotion on television and Internet are important.Also a unique selling point of phone are important.Such as change the figure of the phone, make the phone slimmer,increase the app in the app store.So it can increase the market share of BlackBerry,and callenge i phone , samsung and other phone company.

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Jason Lam
3/6/2012 01:13:00 pm

Firstly,if i was the CEO of RIM, i will get an market research in HK or other place where aren't have Blackberry or not popular in the market to find the reason of why Blackberry isn't popular. Image, if we know the reason, we can solve it much faster than you just create the new function in your new product . Also , i will set the main consumer target is businesses, It is because the businesses will need their phone much faster and easy to send an project without computer which means It is the good opportunity to attract more consumer. Another way , i will set the main target market is HK , It is because It is the place where has lots of businesses , high population and Blackberry is not popular in that place. So, It is time to enter in the market . Before we enter in the market , i think another thing we want to do is the finance budget , this means i want to estimate the proportion of budget we can spend in this target market , this explains if i failure in that market , It is not nesscssary mean i lost all of my profit. thats what i will do , if i was CEO of RIM.

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Emily
3/7/2012 05:21:20 am

If I were the CEO of RIM I would pursue to get the most out of my marketplace such as selling more to existing customers, focusing customer service and marketing efforts on retaining customers, expanding customer base to include similar people who are not currently customers, selling through new channels or into new markets and using my core competences to create new products or services.
To increase market it should take customers from its competitors or attract new customers, eg: create more apps, create more function ,change the layout …make it unique different form apple, Samsung, More promote blackberry products to their target market.

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Marco
3/8/2012 01:00:48 pm

If I were the CEO of RIM, I would increase the market share by firstly increasing the user experience for the products. Because except prices, the user experience for a product is the most important factor that will affect the market share of the company. If a customer doesn't feel good about a product, they will not like to continue using it, and their impact about the brand will drop as well. So increasing the user experience for the products like becoming more reliable which the products will not easily frozen down and have a better user/OS interface which will make users feel more happy to use it. Secondly, I would also do better in the area which my competitors are good at. Like the application store for phones and tablets which is very important to the success of the smartphone and tablet market. Apple and Android have a extremely high advantage over Blackberry in this area so I need to improve the application store for Blackberry by promoting the store more and maybe give a higher profit % for apps developers in order to attract more developers to design apps for Blackberry pohones and tablets and as a result to increase the competitiveness of the smartphone and tablet market.

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9/17/2015 11:27:42 am

i like your post about most wanted product among the the people. would like to thanx for posting wonderful postCEO of RIM I would pursue to get the most out of my marketplace such as selling more to existing customers, focusing customer service and marketing efforts on retaining customers, expanding customer base to include similar people who are not currently customers, selling through new channels or into new markets and using my core competences to create new products or services.

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